U.S. Open 2026 at Shinnecock Hills Golf Club: What Homeowners Should Know -- and Why Early Positioning Matters

With the 2026 U.S. Open returning to Shinnecock Hills, homeowners across the Hamptons, North Fork, and surrounding markets are beginning to ask the same question:

How do I position my home to take advantage of this once-a-decade demand event?

At StayMarquis, we are already deeply engaged with players, tournament staff, hospitality buyers, sponsors, corporates, and premium ticket holders. Below is a clear look at how the market is shaping up--and why listing your home early with the right partner matters more than ever.

First Things First: Why Listing Early Matters

The most successful U.S. Open rentals are not secured at the last minute--they are strategically positioned months in advance.

Listing early with StayMarquis allows us to:

  • Place your home into active conversations already underway
  • Position pricing and terms intelligently as demand evolves
  • Pair your home with neighboring properties when corporate or hospitality groups need multiple residences
  • Adjust strategy proactively as buyer behavior becomes clearer

Owners who wait often miss early-stage corporate planning cycles and premium buyer discussions that never reach public marketplaces.

Who Is (and Isn't) Booking Right Now

We are actively engaged across all major U.S. Open demand segments:

  • Players & Teams: We anticipate approximately a 20% book-through rate from players and their immediate circles.
  • Tournament Staff & Vendors: Steady, functional demand driven by access and logistics.
  • Corporates, Sponsors & Brands: Most are currently focused on the Super Bowl and Augusta, with U.S. Open plans typically finalized between mid-February and mid-April.
  • Hospitality Buyers & Premium Ticket Holders: High-intent, experience-driven groups planning well in advance.

While some segments book early, others move decisively once their broader event calendars clear--making early positioning critical.

A Structurally Smaller -- but Higher-Quality -- Hospitality Market

For 2026, Shinnecock Hills and the USGA are reducing on-course hospitality capacity by approximately 25%. The goal is a less crowded environment and a significantly improved attendee experience.

This means:

  • Fewer hospitality groups overall
  • Higher-quality, better-capitalized buyers
  • A more competitive environment for the homes that are properly positioned

In short: quality, location, and presentation matter more than ever.

Where Demand Is Concentrating

We are seeing demand concentrate in areas that support hosting, privacy, and proximity. A notable trend: senior executives and partners who already own homes locally are choosing to host and then securing additional nearby rentals for guests and teams. Homes that can be paired with neighboring or nearby properties perform materially better in this environment.

At this stage, we are not seeing meaningful U.S. Open-specific demand for East Hampton through Montauk, though those areas continue to benefit from broader seasonal demand, especially with the Juneteenth weekend overlap.

How Buyers Are Thinking About Value

Another important shift:
Groups that once pursued six-figure weekly rentals are increasingly choosing exceptional, well-located homes at more measured price points.

The strongest activity to date has been in the $20,000 - $50,000 range, particularly for homes that:

  • Are thoughtfully designed and well maintained
  • Support entertaining and off-course experiences
  • Are close to other comparable properties

This reflects a broader emphasis on experience over excess.

Traffic, Access & Local Knowledge Matter

Championship Week will include designated residential zones that require access passes to enter or transit.

Understanding these pockets--and advising buyers accordingly--is critical. This is where local expertise and real-time guidance materially impact booking decisions and guest experience.

Timing: What to Expect Next

It's important to understand that we are still early.

Historically:

  • Momentum builds between mid-February (Super Bowl) and mid-April (Augusta)
  • Once Augusta concludes, focus shifts heavily to the U.S. Open and the World Cup
  • A meaningful portion of bookings occur within a 45-day lead time

Homes that are already listed, priced, and positioned correctly are the ones best able to capture this surge.

Why Owners Choose StayMarquis

According to AirDNA, StayMarquis currently has more U.S. Open-related bookings than all of Airbnb combined for the event period.

We are not a passive listing platform--we actively:

  • Drive demand
  • Curate buyer relationships
  • Advise owners on strategy
  • Adjust pricing and positioning as the market evolves

And if conditions change, we communicate directly and recommend next steps.

Ready to Position Your Home for the U.S. Open?

If you own a high-quality home in the Hamptons, North Fork, or surrounding areas and are considering renting for the 2026 U.S. Open, the most important step is listing early with the right partner.

  • List your home with StayMarquis
  • Request a U.S. Open rental strategy consultation
  • Get a pricing and positioning assessment

The earlier we begin, the more opportunities we can unlock.